In the previous article, we spoke about the ways in which one can start their own cloud kitchen. With seemingly higher profitability and lower operating costs as compared to running a full service dine-in restaurant, everyone wants a piece of the pie. And with tailor made software solutions to ensure the smooth running of the business, the deal couldn’t get any sweeter. Let’s have a look at the remainder of the ways in order to remain relevant in the current times and bounce back to its former glory.
1. Investing in Kitchen Equipment, Raw Materials and Packaging
In a restaurant, many pieces of equipment make up for a profitable business. While designing a kitchen, care should be taken to ensure efficient use of space and technology in order to keep operating costs in check. Many cloud kitchens make use of Energy Star refrigerators and freezers to reduce costs. The temperature control components use 9 percent less energy than conventional appliances and also leave smaller carbon footprints, which improves their eco-consumer appeal.
2. Implementing a POS System
Online food ordering and delivery systems are heavily dependent on the proper acceptance of food orders. It is essential to keep track of the number of orders coming in from the various online ordering platforms. Order tracking and detailed reporting are essential for the smooth functioning of restaurants. A POS System also takes care of the payments and other commerce related compliances which eases the order accepting process.
3. Planning your Marketing Strategies
Proper marketing and advertising are essential to the success of a restaurant. For a cloud kitchen, marketing becomes even more necessary as it becomes the single source of getting orders. Online marketing works wonders for cloud kitchens owing to the unique business model and tie ups with food ordering applications. The first thing you need to do is to get your restaurant registered on restaurant listing and review sites such as Zomato, Swiggy, etc., and encourage positive reviews from your regulars and use that data to target it to your audience via social media.
4. Investing in Inventory Technology
Cloud kitchens can use smart technology to reduce food waste and improve their savings. The Inventory Management System takes stock levels of ingredients in a kitchen and tracks expiration dates. The system analyzes a kitchen’s general food waste production and proposes realistic solutions in order to aid in better cost optimization and resource planning. It is quintessential for running a successful, long lasting restaurant business.
As a result, cloud kitchens are likely to see more takers and with the organised food industry in India growing at a staggering rate of 15%, this seems to be a lucrative deal. Expansion into smaller towns and cities would help create new business opportunities for people and also help in maintaining the growth momentum of the Indian food industry and it is due to these factors cloud kitchens have a distinct advantage within the food industry.
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